Slide Digitalization

Forward-looking digitalized companies are not recognized by the number of sneaker wearers, but by robust processes and high efficiency. Those who have been able to successfully anchor the daily pursuit of this in the corporate DNA will quickly recognize the potential to create additional customer value throughout digital service options. The real secret to success, however, lies in the opportunity to create or strengthen a service culture within the company: The technology-driven machine builder becomes a customer-benefit-driven value creation partner – a clear cutting edge differentiation promising long-term success

  • Processes & Organization

    Put process robustness on top agenda, identify core processes, deduct process optimization roadmap, install PMO and assign implementation responsibility

  • Change Management
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    Ensure top executive sponsorship, increase internal communications, integrate HR into project leadership, visualize progress and incentivize team successes

  • Digital services‎‏‏‎
    ‎

    Finalize roadmap for digital services, define MVP's and install product owner, prioritize market introduction with key customers, organize development progress

  • Company Builder
    ‎‏‏‎ ‎

    Implement start-up ecosystem, activate digital partnerships, synchronize financing and revenue mechanics, control budget compliance

Digitalization needs a tidy process landscape and a culture of openness to new things as a starting point, demands Olaf J. Müller and adds with a wink: “Ideally, pneumatic tube mail and yellow carbon copies should only be on display in museums or the founder's villa”.

MÜLLER EXECUTIVE CONSULTING shows authentic success-cases and offers strategy or project related consulting, from change management to process optimization and digitalization of the service portfolio to start-up foundation.

Stakeholder Mapping as Mission

Communicate unambiguously to the staff C-level sponsorship, strategic benefits, and start-up mission.

License to do away
with self

Think big: Question the existent and develop without regard to implications.

Ready is better than perfect

Success mix: Waterfall creates security, agility creates speed. Ideally, both ecosystems cross-fertilize each other.

Permanent beta

Success cycle: Deploy MVP, incremental progress with customer, generate cash-flow and initiate follow-up projects.

Comparable to the introduction of Lean...

… in the machine factories of the 1990’s, digitalization must initially be supported by the profound conviction of management and investors. If we take an honest look at the industry, Lean only enabled profit increases after years; nevertheless, it has become the global industry standard.

Olaf J. Müller predicts a similar course for digitalization and warns: “Anyone who sets out on the path of digitalization with a promise of ROI risks running out of steam along the way. Not digitalizing is not an option; because that means losing competitiveness over time.”

Dare the difference: Digitalization allows previously unattainable levels of customer loyalty.

Thinking in terms of hybrid products, i.e., machine plus data-driven services as a package, in the technical jargon “product service ecosystems” in expert speak, paves the way for quantum leaps in service quality and hence customer loyalty.
”It won't work without entrepreneurial courage“, appeals Olaf J. Müller, who knows from his own experience that ”profit contribution calculations often fail at this early stage. ”Nevertheless, forward-thinking entrepreneurs are sensing the potential and set the new industry standard.“

Individual consulting and coaching at top-level management

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